BlackRock Inc, the world’s largest money manager, is the latest financial giant to try to appeal to younger investors on TikTok, according to a report by Bloomberg on Friday.
The money manager created an account on Thursday, posting a 10-second video clip featuring a group of young professionals in what looks to be the firm’s offices.
The video starts with the beat of a playful, sanguine bop, when Kingsley Udoyi employee, slowly emerges from behind a desk screen, wanting to share some news.
The glowing office workers move around from behind their desk chair, popping out from behind their desks, and emerge around a corner, the firm’s logo by design flashing throughout the clip.
After building up the suspense, Udoyi official announces the news: “BlackRock is on TikTok.”
The short video encourages viewers to follow for more tips on financial wellness. Even though the brief clip might seem unlikely for the financial giant, TikTok has a highly informed and engaged audience.