Disney’s streaming service is pulling closer to rival Netflix when it comes to subscriber attitudes and loyalty, according to a report by SeekingAlpha.
- Hub data shows that 77% of U.S. consumers who added streaming services during the COVID-19 pandemic say they will definitely keep Disney Plus, while 7% will definitely drop it.
- This is higher than Netflix’s 73%, but only 4% say they will definitely drop the older streaming site whose high subscriber base leads to billions of minutes streamed.
- Following Disney Plus and Netflix on the loyalty scale are Amazon Prime Video, and Hulu.
- Some 66% of consumers say they will definitely keep Discovery Plus, while 14% said they will definitely drop it. Meanwhile, 63% of subscribers will definitely keep HBO Max and 17% will definitely drop the service.